The Website Planning Masterclass

…In 7 easy steps

Can you imagine…

  • Having the time to actually work on your business not just in it
  • Being crystal clear, once and for all on the kind of website your business needs to be successful
  • Having all the tools and tricks you need for your website build, in one place, and at your fingertips

If any of this sounds like a dream, I want you to know that it’s 100% possible for you.  I know that because I’ve been exactly where you are now and have created a proven system to help you achieve something you really want.

This is the same formula I use with all my clients and they get great results. This super easy-to-follow masterclass will show you every step of the way and if you need some extra guidance on your website-building trip – I’m here to help.

Are you ready to go from being on the struggle bus to being in the fast lane, but you need someone to guide the way…​

If the answer is YES then The Website Planning Toolkit Masterclass is made for you!

The website planning toolkit

Inside this masterclass is the website planning toolkit giving you the roadmap to building your website.

Would you ever build a house without a plan or professional guidance? Neither would I.

But you’d be amazed at the number of clients I’ve helped, who tried to ‘build’ their online home without a comprehensive plan.

Everyone always assumes it is easy to get everything you need ready for your website, but where do you start?

Here’s how the Website Planning Toolkit Masterclass breaks down…

The masterclass consists of 6 modules with workbooks, videos, slides, and pdf sheets, to help you get everything you need together BEFORE you start building your website.  “The Website Planning Toolkit Masterclass” is a complete step-by-step guide to help you achieve this goal.

idea light bulb icon

Step 1: Understanding your visual identity

Step one, you’re going to learn:

  • What your niche is
  • Who your target market are
  • Where to find them
desktop computer icon

Step 2: What type of website do you want and need?

Step two, you’re going to learn:

  • What type of website you need
  • How you want your website to look
  • What functionality will you need?

Step 3: Branding for your business

Step three, you’re going to learn:

  • How to create a colour palette
  • How to create a logo
  • How to pair your fonts

Step 4: The write stuff

Step four, you’re going to learn:

  • What tone of voice to write in
  • What copy you need to write for your website
  • How to write your about page

Step 5: Picture perfect

Step five you’re going to learn:

  • Where to find free images
  • How to resize images the quick and easy way
  • How to optimise images and remove backgrounds

Step 6: Let's wrap this up

Step six, you’re going to go over:

  • Your website roadmap
  • You have all your content ready
  • The pros & cons of website builders

Bonus #1: 30 minute strategy call

So where do you go from here? You have everything ready to start building your website but do not start anything until you have had your 30-minute strategy call with me.

This is your chance to brainstorm with a professional website designer with over 16 years of experience, let me help you.

This step alone is so important and valuable. I help clients every week to plan their online business so this is your chance to book a slot and is included in the masterclass.

Website toolkit

Enrol in the Masterclass Today and Save £500 

Normally £597 

Today only £97

Enrol right now and you’ll also get access to 

Your 5 limited-time bonuses…

90 minute strategy call

Bonus #1: 30-minute strategy call

This is your chance to brainstorm with a professional website designer with over 16 years of experience, let me help you..  (£125 value)

Bonus #2: Keyword research crash course

Why keyword research is so important. … you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.  (£197 value)

15 things all website should have

Bonus #3: 15 Things all website should have cheat sheets

These 15 things for your website are not in order of importance, they are ALL very important. If you are missing one of these you might as well be missing them ALL.  (£47 value)

Build your business online logo

Bonus #4: The secret toolkit

I will show you the exact tools I use before building websites for my clients. It’s a Toolkit based on years of experience and expertise (£47 value)

Facebook logo

Bonus #5: Private Facebook Group

This group is for paid members only. Where you can ask me any questions you may have about planning your website. (priceless)


The Website Planning Masterclass Guarantee

We’re behind you 100%

We want you to be completely excited, happy and delighted with your Website Planning Toolkit Masterclass, which is why we offer a 7-day, no questions asked, money-back guarantee.

Kathy Rustell


Nice to meet you – In a nutshell…

★ 👩 A BIT ABOUT ME: Hello, my name is Kathy Rustell and I am the founder of Build Your Business Online and I specialise in Web Design, WordPress development and SEO.

I am based in North Devon near the beach and I have never had a ‘normal job’ as I have been an entrepreneur since I left school. I have over 16 years of experience in web development and design.

I’ve also run a number of my own businesses online and off, including a successful advertising agency.

By the age of 25, I had bought and sold my first business and was onto the 2nd. I am also the creator of Dan the Gardener & Friends a kids eco-movement. I love walking, fine foods, and admit to being a Netflix addict. 📺


I love helping people to build their own businesses. But… I too had to start somewhere and I wish I knew then what I know now, it would have been much easier to get started. Before you start building a business online you need to plan it out.

How do I know this? I have learned from many years of experience. Please believe me when I tell you that a good business really is all about planning.

What are people saying…

I found planning my website with Kathy invaluable. After a chat with Kathy I realised that what I wanted was not what I actually needed.

Sophie Cobb

Sophie Cobb Art

Kathy is a great teacher her courses are so easy to follow and implement. Plus the strategy call was invaluable I gained an insight into websites.

Sharon O'Brian

The Midlife Miracle

I’d never have been able to launch my website without this course. It saved me so much time, I had everything ready to build my website.

Melissa Stewart

Melissa Stewart Copywriting

If you’re still reading, there’s something holding you back.

You may be asking yourself…

Who is this for?

This is for you if you want the quickest easiest route to planning your website and need help pulling all the elements of your website together so you have everything you need to start building your business?

Who this is not for!

This is not for you if you do not want to bring your business idea to life for another year. Snooze you lose!

How does it work?

All training materials are in the course area which you will be given access to immediately. Show up, work with me and have fun! You will need access to the internet, A computer, Pencil and pad

Is it techie?

No, this is the basic building blocks of website creation. You don’t need to be technically minded, you just need bags of enthusiasm and passion for your business.

Let’s Do This!

The website planning toolkit
  • Understanding your visual identity