Like anything, there are big benefits to a one-page website and there are also some downsides.
What you really need to consider is your type of business, what you want to achieve from your website, and whether a one-page site is the best option for you.
Here we’ll outline some of the pros and cons of a one-page website in a bid to help you make the right decision.
First off, what is a one-page website?
Well, it’s pretty simple really – a one-page website does what it says on the tin.
All the information about your business is contained on one single page which can be as long or as short as you wish.
The pros of a one-page website
Before we get into this it’s worth stating that what we list as pros and cons, you may view differently.
Each business (and each visitor) is unique and so your approach to website design will be different from everyone else’s.
However, one of the most notable pros that aren’t really argued over is that you can easily condense all your information into one place.
This really helps drive home your key messages without diluting them over several different pages.
Another benefit is complete ease of navigation – or rather, there is no navigation!
With multiple-page sites, you risk visitors clicking on this, that, and the other, and ending up down the rabbit hole without finding what it is you want them to find.
Thirdly, one-page websites are more often than not very mobile friendly.
They usually have a simple, clean design, they’re easy to optimize and they don’t have lots of extra tabs or links to lure people elsewhere.
The cons of a one-page website
While having all your information on one page definitely helps target your messaging, it does limit your keyword capability.
Or rather, it means you need to try and get as many of them on one page as possible without keyword stuffing.
Along the same SEO lines, a one-page website has a major drawback in that you won’t have a blog to lean on.
Blogs are a great SEO tool and a well-optimized article that ranks highly can really boost your visitor numbers.
Additionally, as strange as this may sound, a single-page site may actually take longer to load than one with multiple pages.
This will happen if your one-page site is particularly long and contains lots of images, text, and other graphics all in one place.
Next up, it’s time to think about your products and/or services. This isn’t really a con, more of a consideration.
If you are selling lots of products, then a one-page site is almost definitely not for you.
Or if you have various branches of your business which each need explaining then you’ll likely need more space than a one-page site can offer.
The bottom line
It’s clear there are many pros and cons to a one-page website.
What you ultimately need to consider is the type of content you’ll need on your website and how you want it structured.
If you’ve got lots of strands to your business, or lots of products, then a one-page website isn’t going to cut it.
If however, you want a simple, clean website with easy navigation that won’t run the risk of your visitors getting lost, then perhaps a one-page site is the right choice.
Whatever you decide, we’re here to help.
If you’d like a hand building your website please contact us at firstname.lastname@example.org
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